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about us

Barcel USA is the snack division of Grupo Bimbo located in the US. We are an exciting, young and fast growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets within U.S. territory. We manufacture, distribute and sell a great selection of innovative candy, and snacks offering a mix of unique, sweet and spicy products elaborated with the highest quality standards. Among our top products you will find: Takis, Paleta Payaso, Bubulubu, Hot Nuts, Vero Elote and many others that will fill you with joy and enthusiasm.

We are a fast growing company working hard to fulfill our mission… Surprise consumers with innovative and fun sensations.

How it’s made

Every snack is manufactured with the highest quality standards, and high-tech equipment developed in Barcel´s Innovation and Nutrition Institute. Apart from having received several awards for quality, social and environmental responsibility, we have earned world-wide certifications like the BASC (Business Alliance for Secure Commerce); HACCP (Hazard Analysis Critical Control Points); Clean Industry (issued by PROFEPA).

We currently operate 13 manufacturing facilities in Mexican territory, from which we supply the best snacks and candies not only in Mexico but to: the United States, Spain, Guatemala, El Salvador, Nicaragua, Honduras, Costa Rica, and Panama.

Our mission

Surprise consumers with innovative and fun sensations.

Our vision


We are a company with trustworthy, leading brands for our consumers.

We are a foward-looking and innovative company.

We are an extraordinary place to work.

We are a strong and sound company.

We are our customer’s preferred Supplier.

our vision
In 2015 we are the best baking company in the world and a
leader in the food industry, where our people make the
difference every day.

Our values

Serving with

We commit ourselves
to everything we do


We collaborate
building personal
bonds that multiply
our achievements.


We nunture
each relationship
with integrity

Building a

Provide the best QUALITY in products and services

Operate with

We execute
with precision
and excellence

we deliver

We deliver results and invest to build and grow.

we value the

we always see others as people, not as things...

Our people

In Barcel USA we believe our associates are the core of the business and therefore we cherish them as a unique team member. We encourage our daily operation to function by living and promoting our Values. In addition to our Values we also work hard to provide all associates a safe working environment, a place where everybody feel comfortable and risk free in order outperform in their daily duties. It is part of our philosophy to eliminate insecure actions as well as to reduce our accident rate to zero in our different operations. We consider health and well being of our associates as one of our highest priorities. For this, we offer comprehensive, competitive compensation, and benefit programs.

Our benefits philosophy is based on four principles:

Financial Well-being

Our overall salary package is in line with the market and we make contributions to our retirement programs.

Solid Healthcare

Our programs represent a significant investment in associates and their families.

Smart Tools

We give associates the resources they need to learn about their benefits and to choose the plan most appropriate for them.

Health & Wellness

We stress wellness across all areas of an associates' life – health, finance and retirement.

We are pleased to offer an array of benefits designed to meet the needs of today’s changing workforce:
  • Competitive Wagest
  • Medical, Dental, Vision Coverage
  • Health Care and Family Care Spending Accounts.
  • Life and Accidental Death & Dismemberment Insurance.
  • Short and Long Term Disability
  • Vacation and Holiday Pay
  • Retirement 401(k) Plan
  • The above is an overview of the types of programs we offer, which may not apply to every employee or every location.

barcel mexico