Welcome to the new Barcel USA!

We've launched our new website!

Learn more

NEW & HOT

NEW & HOT

Enter to WIN your one of a kind Creation

See Official Rules

NEW & HOT

NEW & HOT

Enter for a chance to win a trip by sharing a picture, video or comment with your favorite Vero memories with #VeroSweepstakes on Facebook or Instagram.

See Official Rules

NEW & HOT

NEW & HOT

The fun to eat cheesy snacks with the perfect combination of crunchiness and ELECTRIC flavor. With its lightning bolt shape, WATZ is sure to Shock Things Up!

See Watz

Working at Barcel® USA

We not only work hard, but we like to snack hard too

Working at Barcel

Quality In Every Snack

Every snack is manufactured with the highest quality standards, and high-tech equipment developed in Barcel´s Innovation and Nutrition Institute. Apart from having received several awards for quality, social and environmental responsibility, we have earned world-wide certifications like the C-TPAT (Customs-Trade Partnership Against Terrorism), SQF (Safe Quality Food), Clean Industry (issued by PROFEPA).

OUR RESPONSIBILITY

A Variety of Snacks For Every Taste