World-Class employees working together!

NEW & HOT

Try the New WATZ™! They are fun to eat cheesy snacks with the perfect combination of crunchiness and ELECTRIC flavor.
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Try our Sweet products from Ricolino
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Do you have what it takes to handle the intensity of Takis® rolled tortilla chips? Are you able to stand a crunchy bite of our full-on flavor?
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Quality In Every Snack
Every snack is manufactured with the highest quality standards, and high-tech equipment developed in Barcel´s Innovation and Nutrition Institute. Apart from having received several awards for quality, social and environmental responsibility, we have earned world-wide certifications like the C-TPAT (Customs-Trade Partnership Against Terrorism), SQF (Safe Quality Food), Clean Industry (issued by PROFEPA).
OUR RESPONSIBILITY