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Welcome to Barcel USA!

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Barcel USA products including Takis, Churritos, and Hot Nuts


Shock Things Up with Watz

Shock Things Up with Watz

Try the New WATZ™! They are fun to eat cheesy snacks with the perfect combination of crunchiness and ELECTRIC flavor.

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Shock Things Up with Watz

Sweet products from Ricolino

Try our Sweet products from Ricolino

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Shock Things Up with Watz

Face the Intensity with TAKIS

Do you have what it takes to handle the intensity of Takis® rolled tortilla chips? Are you able to stand a crunchy bite of our full-on flavor?

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Working at Barcel® USA

We not only work hard, but we like to snack hard too

Working at Barcel

Quality In Every Snack

Every snack is manufactured with the highest quality standards, and high-tech equipment developed in Barcel´s Innovation and Nutrition Institute. Apart from having received several awards for quality, social and environmental responsibility, we have earned world-wide certifications like the C-TPAT (Customs-Trade Partnership Against Terrorism), SQF (Safe Quality Food), Clean Industry (issued by PROFEPA).


A Variety of Snacks For Every Taste