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Welcome to Barcel USA!

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Barcel USA products including Takis, Churritos, and Hot Nuts

In the Spotlight

Face the Intensity

Face the Intensity

I know a thing or two about Intensity

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Face the Intensity

Sweet products from Ricolino

Try our Sweet products from Ricolino

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Face the Intensity

Shock Things Up

The fun to eat cheesy snacks with the perfect combination of crunchiness and ELECTRIC flavor. Watz is sure to Shock Things Up!

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Working at Barcel® USA

We not only work hard, but we like to snack hard too

Working at Barcel

Quality In Every Snack

Every snack is manufactured with the highest quality standards, and high-tech equipment developed in Barcel´s Innovation and Nutrition Institute. Apart from having received several awards for quality, social and environmental responsibility, we have earned world-wide certifications like the C-TPAT (Customs-Trade Partnership Against Terrorism), SQF (Safe Quality Food), Clean Industry (issued by PROFEPA).


A Variety of Snacks For Every Taste